Coca-Cola and the Web: love’s in the air
Coca-Cola is taking the heavily investing in Web communication, proving the media potentials when the goal is branding. The multi-national corporation has recently announced that in January it will...
View ArticleMini runs on Messenger (why?)
Mini is running an online campaign targeting MSN Messenger users. On a special Italian MSN’s section users can download pictures, backgrounds and special MINI emoticons. As explained on Pubblicit�...
View ArticleParadise Island on iVillage
iVillage (via Terranova) has launched “Paradise Island” an online role-playing game, marked, as Betsy Book says, “by gender and commercial co-branding”. This is a very interesting example of a portal...
View ArticleBranding is back
Online branding “died” a couple of years ago, with the New Economy’s crash, but now is set to come back thanks to rich media and engaging creative ideas. On E-Commerce Times Sarah Lacy talks about...
View ArticleBranding online for the TGV
SNCF, the French railways’ company is promoting its famous ultra fast train “TGV” with an online effort and a viral campaign. Le Journal du Net (in French) explains SNCF has produced three web movies...
View ArticlePfizer’s online video campaign
Pfizer has decided to extend its streaming video advertising campaign with MSN Video through the end of 2005. The news is reported on ClickZ, explaining that the decision has been taken after reading...
View ArticleWhich value do online competitions bring to a brand?
Online competitions are one of the trends of the moment in consumer marketing. Recently I’ve been posting a lot about online quizzes, sweepstakes, on-pack promotions connected to a Web site, advergames...
View ArticleDiet Coke presents Hotel You
Would you like some branded content? Check out what Diet Coke is doing on Hotel You, a sort of stylish guide to “lighten your mood and brighten your day”. You can plan a vacation, learn the chefs’...
View ArticleExperience Mercedes from A to S
As you might have already read somewhere, Mercedes has recently launched an emotional website to deliver a strong brand message. The site is called from A to S and features several information through...
View ArticleMeet the Michelin man
Thanks to an article on Imediaconnection I’ve discovered the world of Michelin. Definitely not a topic I’m interested into, but surely a website worth a visit from an interactive marketing and design...
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